Made from a soft, lightweight, ultra-cooling fabric blend that provides rapid, long-lasting cooling without the use of chemicals. Just dip in water for instant, evaporative cooling relief. The special fabric weave allows the water to absorb into the fabric, while retaining it for cooling that lasts. Dries soft, instead of rigid and brittle like many other cooling towels on the market. A full bleed, dye sublimated imprint one one side of the towel provides maximum brand exposure and the ability to print unlimited colors, photographs, logos, QR codes, anything your client wants! Towel measure 34"x6".