The Challenge With Any Post Graduate Event
Pittsburg State University wanted to create a memorable experience for alumni attending a new event at the KC Current professional women’s soccer game, held at CPKC Stadium — the first stadium built specifically for a women's professional team. The goal was to provide a memorable, soccer-related giveaway that alumni could proudly wear at the event while also representing their alma mater. Given the high ticket price and uncertainty about turnout, the challenge was to choose a unique and engaging item that would make alumni feel valued and excited.
The Uncharacteristic Alumni Event Solution
To meet this challenge, Pittsburg State partnered with the Campus Stop team, which provided more than 50 branded scarves designed for the occasion. "We regularly have a giveaway at our events, and we wanted to do something special and soccer-related for this one,” says Danielle Driskill, director of Alumni & Constituent Relations at Pittsburg State. “That's why we chose the scarves. This allowed our alumni in attendance to wear their KC Current gear while also representing Pittsburg State at the same time with the scarves."
Driskill and her team chose Campus Stop due to its variety of products, competitive pricing, and quick turnaround. "You were quick to work with, offered great communication, delivery was early, and the product was of amazing quality!” Driskill says. Campus Stop helped design the scarves to reflect the KC Current and Pittsburg State, creating a unique keepsake for attendees.
The Result Of Any Successful Post-Graduate Event
The event was a huge success, selling out in less than two weeks, despite initial concerns about the price and turnout. The branded scarves were a hit, also selling out, with alumni proudly wearing them at the game and beyond. "Our Pitt State alumni absolutely loved the scarves!” Driskill says. “They wore them with pride.”
The scarves' impact extended beyond the event, generating excitement on social media as well. "After we shared photos on our social media, we had many other alumni reach out and request one," Driskill says. This unexpected demand highlighted the scarves' positive reception and significance in building a sense of pride and community among alumni.
Alumni working for the KC Current organization also received scarves, adding a special connection to the event. "They wore them the day of our event, and I hope they’ll continue to do so while representing their alma mater on an amazing platform," Driskill says
The Wrap-up
The branded scarf initiative at the KC Current game was a resounding success. The thoughtful choice of merchandise enhanced the alumni experience at this unique venue and boosted school pride. The partnership with Campus Stop ensured a smooth, high-quality product delivery that exceeded expectations. This collaboration gave Pittsburg State the perfect platform to engage and celebrate alumni while making a lasting impression.
