Connecting with your alumni in meaningful ways is crucial for building a strong, supportive community. But how do you keep them engaged and feeling valued without making it all about donations? Well, we've got some creative and effective ideas that incorporate thoughtful branded products. From nostalgic content to exclusive networking opportunities, these six strategies will help you strengthen those important alumni bonds!
Alumni Engagement by the Numbers
But first, just consider some stats that give you insights about why it’s so important to show alumni that you value them (outside the donor dollars they can generously provide your institution):
1. 87% of alumni professionals say they need to improve member engagement. Staying connected to your alumni using clever marketing campaigns, touchpoints, and branded gifts without using these opportunities as an ask for donations can go a long way toward creating goodwill.
2. 74% of donors/members appreciate some form of personal “thank you” for their gift or membership, but only 19% of alumni say a college’s representatives made them feel recognized. That’s another sobering statistic that shows how important it is to make alumni feel seen and valued by your institution.
3. 15 is the approximate number of times a college needs to contact alumni association members during a year, to keep increasing overall member renewal rates. We bet that your alumni would be surprised and delighted to receive a special branded kit from you to show how much you appreciate them!
4. 80% of alumni departments report that “blogs, social media, and e-newsletters” impact alumni engagement the most. Content is an easy, consistent, and convenient way to stay in front of your alumni members – and if you pair it with meaningful campaigns, you’ll have no trouble keeping them on your supporter and donor roll.
3 Reasons Why Alumni Are So Important to Colleges
Alumni play a pivotal role in the life of a college, and their importance can't be overstated. Let's dive into some key reasons why alumni are so vital to colleges and universities.
Financial support: One of the most significant contributions alumni make is financial. Alumni donations and fundraising efforts are the lifeblood of many institutions. These funds go towards scholarships, building projects, research initiatives, and countless other areas that directly benefit current and future students.
Networking and Career Support: Alumni networks are a goldmine for current students and recent graduates. They open doors to valuable connections in various industries, offering internships, job placements, and career advancement opportunities. Moreover, seasoned alumni often step in as mentors, guiding students through their academic and professional journeys.
Reputation and branding: Think of alumni as brand ambassadors. When alumni succeed, they reflect positively on their alma mater, enhancing its reputation. Their success stories attract prospective students and their families, making recruitment a breeze. It's a win-win situation.
Community and engagement: Engaged alumni help build a strong sense of community and loyalty. They organize and participate in events, reunions, and activities that keep the college spirit alive long after graduation. This lifelong connection fosters a supportive and vibrant alumni network.
Expertise and innovation: Many alumni return to their colleges as guest lecturers or workshop facilitators, sharing their expertise with the next generation. They also serve on advisory boards or committees, offering valuable insights and helping shape the future direction of their alma mater.
Advocacy and Influence: Alumni can be powerful advocates for their colleges. They support policies and initiatives that benefit the institution, whether at the local community level or in government bodies. Their influence can make a significant impact.
6 Ways to Connect With Alumni On a Deeper Level
As you plan your upcoming efforts to connect with alumni, consider trying something new. Check out our ideas and see what resonates with you!
1. Nostalgic Content Packages
How about creating and sharing nostalgic content that reminds alumni of their time on campus? This could be in the form of videos, photo albums, or virtual tours showcasing popular campus spots and memorable events.
Bright Idea! Send out a special Campus Memories kit that includes items like a branded photo frame, a throwback campus map, and a vintage-style college t-shirt. Include a QR code linking to an online gallery of nostalgic photos and videos!
2. Exclusive Networking Events
Host virtual or in-person networking events where alumni can connect with each other and current students. These events can include industry-specific panels, roundtable discussions, and social mixers.
Bright Idea! Send attendees a Networking Essentials kit that includes a branded notebook, pen, and a name badge holder. Include a small extra branded gift, such as a coffee mug or a tote bag, to encourage participation and build a sense of community.
3. Athletic Program Updates
Keep alumni engaged with regular updates on your athletic programs, including game schedules, highlights, and exclusive interviews with coaches and players. Consider creating a dedicated alumni section at games or virtual viewing parties.
Bright Idea! Offer an Athletic Pride kit featuring a branded scarf or hat, a rally towel, and a team pennant. Include a schedule of upcoming games and a link to an exclusive alumni-only fan forum or live-streaming service – they’ll love it!
4. Campus Newsletters
Share the latest news and developments from your campus, including academic achievements, new programs, and upcoming events. Make your newsletter even more engaging with interviews, behind-the-scenes stories, and opportunities for alumni involvement.
Bright Idea! Try sending out a Campus Insider kit with a branded journal, a set of campus-themed stickers, and a reusable water bottle. Include a personal note from your president or dean thanking alumni for staying connected!
5. Alumni Spotlights
Highlight notable alumni who are making significant contributions in their fields. Share their stories through blog posts, social media features, and video interviews to inspire and connect your alumni community.
Bright Idea! Create an Alumni Achiever kit that includes a branded plaque or certificate, a high-quality pen, and a letter of recognition. Include a small gift, such as a desk accessory or a branded USB drive, to celebrate their accomplishments.
6. Career Development Resources
Provide alumni with access to career development resources such as job boards, resume workshops, and professional development webinars. Offer opportunities for alumni to mentor current students or recent graduates.
Bright Idea! Distribute a Career Booster kit containing a branded portfolio, a business card holder, and a stress ball. Include a coupon code for free access to an online course or a career coaching session.
By incorporating these ideas and branded kits, you can create meaningful and lasting connections with your alumni, making them feel valued and engaged without directly asking for donations… and the Campus Stop team is waiting to help you create unbreakable bonds with your alumni.
Keep Alumni Engaged and Connected With Branded Merch From Campus Stop
Campus Stop offers a variety of promotional items and branded apparel to help you keep your alumni engaged and connected. Our experienced creative team delivers superior customer service, competitive pricing, and award-winning designs exclusively tailored to colleges and universities.
From nostalgic content to exclusive networking opportunities and beyond, Campus Stop provides branded merchandise that excites, engages, and connects with your alumni community. We understand the “why” behind every project, ensuring goal clarity and delivering merchandise that builds school pride.
Visit us at www.campusstop.com or email us directly at sales@campusstop.com to learn how Campus Stop can help you strengthen your alumni connections with our wide range of promotional items and branded apparel.
